Chemically treated hair requires special care right from washing
1/7/2024

Chemically treated hair requires special care right from washing

Coloring

Nowadays you can have the hair you want: straight, curly, bleached or colored. And this freedom is great, but chemically treated hair requires special care from the moment you wash it. Changing your hair from time to time is already part of our routine, isn't it! And there are women who frequently change their look because they feel the need to always try something new. What a delightful freedom! 🙌

And the world of cosmetics is offering more and more options for safe, high-quality products to bring about the change we are looking for. However, opting for major changes to your hair, such as bleaching, coloring or straightening, requires a lot of care to keep it healthy. Moisturizing, nourishing and reconstructing are the basic precepts for those who take on chemically treated hair and are already well known by almost everyone. But what many people don't know is that investing in a specific shampoo for chemically treated hair is essential to guarantee a good result from any treatment. If the shampoo removes too much of the beneficial oil from the hair, it will also remove the hydration, nutrition or reconstruction that we have deposited with the treatments. In this case, it's like "drying ice" and so the problem will always continue, and may even get worse with the result of dry ends with oily roots, caused by the rebound effect. It was with this in mind that we developed Crystal Shampoo , which removes impurities with gentle cleansing, providing light hydration right from washing. Its formula is made up of moisturizing polymers, the purpose of which is to form a very light film around the hair, which will provide it with softness, lightness, alignment and reduced frizz.Precisely because it is a shampoo designed especially for chemically treated hair, it used to be a product only for beauty salons. Since it became the darling of salons, its fame has grown and we decided to make it available to the end consumer in a more affordable package. A success, right?! 🤩 So now you can have your hair cared for and revitalized with the salon effect at home.

And take advantage of our partner store Perfumaria em Casa it's at a super special price! See you soon with more news! 😘

Coloring