Less Poo and CoWash: they're back and even better!

These two darlings are back on the shelves all over Brazil full of news! 

A lot of people have been wondering where Yamá's Less Poo and CoWash were, haven't they? 🤔 And a few days ago we revealed the end of this mystery on our social networks.

And if you've been following us there, you'll know that they've come back supercharged with new active ingredients and a new look! It took months of study and research to come up with a new formula that combines the gentle cleansing you trust with an extra dose of hydration.

This extra dose of hydration was possible thanks to the new active ingredients hyaluronic acid and plant collagen, which promote deep hydration and restore elasticity to the hair. This means that, as well as gently cleansing, they also treat the hair fiber. 

That's why Yamá's new Less Poo and CoWash are even more complete! They combine the power of gentle cleansing with continuous treatment for dehydrated, dry hair, excess frizz and split ends. And, of course, they've come back super democratic - suitable for all hair types (from straight to frizzy).

Everything you need to keep your hair soft, shiny and healthy, now in two little pots that will be the talk of the town! And to celebrate this comeback, our partner store Perfumaria em Casa has an incredible price, check it out:

Ah, if you haven't heard of or have any doubts about washing techniques with mild shampoo or cleansing conditioner, read on and we'll explain them in detail! ;)

Origin

The techniques came about to preserve the natural oiliness of hair, especially curly and frizzy hair, which suffered from constant dryness. This was due to shampoos containing a high concentration of sulphate in the formula (the active ingredient responsible for cleansing and producing foam). 

In addition to impurities, these excess actives removed the natural, beneficial oil that nourishes and protects the hair and roots. The result was even drier hair and, in some situations, an oily scalp - a rebound effect caused by the roots of the hair producing even more oil to make up for the "lost" oil. 

It was with this in mind that the initiative to use"shampoos with less sulphate or also called mild" or to wash them with specific conditioners called"cleansing condition er or cleansing conditioner" came about.

Want to know more about the techniques? We'll tell you HERE!

We'll be back soon with more news! 😉