How do you keep your hair color fresh all summer?
1/7/2024

How do you keep your hair color fresh all summer?

Experts

Fight fading and keep the shine.

It really can't be helped: summer is the time of year when hair suffers the most external aggression. Thanks to factors such as chlorine, salt water and excessive exposure to the sun, it can seem almost impossible to keep the color fresh.

But summer is also the most carefree time of the year, when we feel more inspired to experiment with our looks - which means we're more likely to make an appointment with a colorist!

However, with a few tips and tricks (and a few products to add to your arsenal), you can help fight fading and maintain shine - Whether you're a year-round hair dye aficionado or just want to have a bit of summer fun, here's how to take care of colored strands this summer:

Start getting ready in the salon

Before you even set foot in the pool or on the beach, I suggest preparing your hair color for the summer at the salon. Booking a moisturizing treatment during your color service is a good way to ensure that your hair color is much more vibrant. In addition, a shine bath between color services is another option to keep your color fresh during the summer.

Wet your hair first

If you're planning on swimming (and diving), it's inevitable that some form of fading will occur - and that goes for both chlorinated pools and the ocean. Both can definitely wreak havoc on colored hair. The hair shaft is already altered from being colored, so exposure to salt water or chlorine can change its tone.

Although we don't expect anyone to stay completely out of the water, you can minimize the absorption of salt and/or chlorine by wetting your hair with fresh water first. Your hair will soak up innocent fresh water and, with any luck, avoid sucking up garbage from the pool or sea. You can also go one step further and coat your hair with a conditioner or cream before taking a dip. Put a cream or conditioner on wet hair - filling the hair follicles with some kind of moisturizer will help create more of a barrier to prevent chemicals or salt from getting involved. I recommend Yamasterol Sun, as it contains sunscreen, and as well as protecting, it provides intense hydration to the hair.Pay attention to how you clean your hair afterIt's summer, which means it's inevitable that your hair will be exposed to chlorine and/or salt water. With that said, how you care for your hair after a day in the water plays an important role in maintaining your hair color.You don't want to use any harsh products - shampoo in particular, which contains detergent - because you're causing double the damage. You're already compromising your hair - and its color - with the elements of water, so you don't want to strip away even more color with shampoo. Try a gentle oil-based cleanser, such as Co Wash and Less Poo - their aim is to cleanse without stripping and their extra conditioning, which helps combat fading and dryness.In addition, you may want to make some changes to your conditioners too, it is recommended to increase your conditioning routine during the summer months. This will help combat the drying factors that your hair experiences during the summer.

Hydration, nutrition and reconstruction

In addition to keeping hair beautiful, hydrated and healthy, following a treatment routine is super important for those who want to preserve the color of colored and bleached hair. In this case, I recommend that you introduce the Hair Schedule as a beauty routine. The use of coloring, bleaching and even external factors such as pollution and the sun cause the hair to lose water, nutrients and mass. In this case, just one Hair Schedule can restore all the benefits to your hair. You can do it once a week, starting with moisturizing, then nutrition and finally reconstruction. In the 4th week you repeat the same treatment, always following this order: moisturizing, nutrition and reconstruction. In this case, I recommend Yamasterol Multifunctional.

Experts