Multifunctional products and formulas are a trend in the cosmetics market. Multifunctional formulas are gaining more and more prominence on the world's shelves: BB Cream, CC Cream, 3-in-1 products and even 10-in-1. Growing consumer expectations, as well as technological advances in formulations, contribute to the launch of products that aim to fulfill more than one basic function. In times of economic recession, the possibility of acquiring a product with multiple functions is important for the well-being of many families. In Brazil, Yamá Cosméticos was one of the first to invest in this type of formulation with Yamasterol , which has been in our product portfolio for over 50 years - a milestone for the company and for the Brazilian cosmetics industry.
Multifunctional products are an important strategic investment for companies in this segment. Especially in the Brazilian market, which is marked by a very significant variation in purchasing power, offering products in this category provides the opportunity for a larger proportion of buyers, who often wouldn't be able to buy an entire product line, to acquire a single product with several uses. Thus, multifunctional products end up being a gateway for an increasingly diverse public to experience the benefits of the brand and, in the long term, become loyal buyers, resulting in a long-lasting relationship with customers.
